The history: Actual Pain was started in 2006 by designer and musician TJ Cowgill in Seattle. It actually started off as a t-shirt line and then grew into a whole slew of clothing and accessories. His wife, Emily Denton, teamed up him and took Actual Pain to a new level involving lots more influences.

Why we love 'em: Actual Pain rocks not only because of the name – come on, how hardcore is that? But because of how amazingly good quality everything is. Plus, we love Actual Pain leggings.
They've got a cult following and we know why. Super comfy and so killer, Actual Pain has got us hopelessly in love with their dark designs that it hurts.

This brand in one word: heavy-duty