American Apparel
American Apparel

American Apparel

The history: American Apparel coined the term Sweatshop-Free in 2002, and has been at the forefront of the movement in integrating manufacturing, distribution and creative processes that keeps their company more efficient than those who rely on offshore or onshore sub-contracting. American Apparel is also committed to sustainability, and have set the precedent for sustainable and ethical manufacturing in California.

Why we love them: These guys aren’t only making the best in basics, and cutting edge style, they are also driving the movement in ethical manufacturing. American Apparel has a smaller carbon footprint than any of their competitors, and recycle almost all their manufacturing waste—an average of 125,000 lbs of textile and 25,000 lbs of paper, plastic and cardboard per week (over 260 semi truck loads per year). As of 2014, they are virtually landfill-free. Who doesn’t love that?

One phrase: An American Movement

When reading the description of a style, look for words like 'fitted', 'loose' or 'baggy' to get an understanding of how the styles fit. We all shop here so contact us if in doubt!!!



Measure loosely around the fullest part of your bust, with the tape straight across and your back, bringing it to the front. This is your bust measurement.


Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This is your waist measurement.


Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This is your hip measurement.


Slip on your favourite pair of jeans that fit you best. Take your tape measure and carefully measure the length of from the crotch seam to the bottom of leg. This is your inseam measurement.