The history: Setting the scene in 2007, Joyrich was created by Tom Hirota in Los Angeles. With a lil bit of creative direction by Taka Okude and design by David Melgar, Joyrich began to take off.
Self described “retro-future flair” – Joyrich gravitates towards pop art culture and a whole ton of other crazy iconic art styles.
Why we love 'em: Wacky, out there, mad colorful designs. We reached out to Joyrich when we saw their super Japanese inspired patterns and cuts in women's clothing. Joyrich is obviously also heavily influenced by music and subcultures, which we can get behind.
Describe this brand in one word:Retro-future
A leading fixture in the society of praised rebellion, Dolls Kill is an active subversion of the fashion industry's "norm". We want our kult members to experiment with their individual style and encourage them to let their freak flags fly. Read More...