Maui & Sons
Maui & Sons

Maui & Sons

The history: In 1980, three young surfers from Southern California were trying to decide what to do with the rest of their lives. They decided to start a cookie company named Maui’s Chocolate Chip Cookies. Their little business venture didn't last long. When they burnt their first batch of cookies, they turned their attention to designing fashions for surfing and active sports. Maui and Sons became an instant hit! And the cookie? It became an inspiration for the Maui and Sons logo.Today, the company’s products are sold in over 100 countries around the globe. For over 30 years, Maui and Sons has created products that represent an image and a way of life that appeals to those who aspire to an active fun-loving lifestyle and the global surf culture

Why we love them: Inspired by the creative genius and founding partner artist Rick Rietveld, Maui and Sons was launched with bold ideas, a few thousand dollars and a pair of madras surf shorts. Aggressively marketing their unique design to southern California surf shops and to local high schools, they broke all the rules of time.

One phrase: Dude……..

When reading the description of a style, look for words like 'fitted', 'loose' or 'baggy' to get an understanding of how the styles fit. We all shop here so contact us if in doubt!!!



Measure loosely around the fullest part of your bust, with the tape straight across and your back, bringing it to the front. This is your bust measurement.


Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This is your waist measurement.


Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This is your hip measurement.


Slip on your favourite pair of jeans that fit you best. Take your tape measure and carefully measure the length of from the crotch seam to the bottom of leg. This is your inseam measurement.