The history: A few years ago, founder Kristen Leanne decided that all the hair dye out there was really not up to her standards. She decided to take matters into her own hands (and locks) and concoct a brand that isn’t harsh on hair and is super easy to use.
Why we love them: Besides this shade not bleeding, these dyes have the ability to fade effortlessly into still gorgeous pastels (as if that wasn’t enough right?). The gals of this product donate 15% off all profits right to animal shelters. Oh, and did we mention they are 100% Vegan and Cruelty free? We swoon.
One phrase: Bright, Bold, Bombshell.
Known For: Arctic Dyes and Arctic Mist