BOY London
BOY London

BOY London

The history: BOY London was founded in 1977 where it’s trademark counter culture attitude and style was adopted by youth movements around the world. In 2007, the brand saw a resurgence after the re-release of its original and classic print T-shirts. Through nothing more than word of mouth, and unashamed passion, Boy London’s designs were selling out weekly anywhere it would touch ground, showing that people with passionate make shit happen.

Why we love them: BOY London's trademark attitude was immediately adopted by the underground, and was clearly the uniform of choice for youth movements that mattered- which is totally something we can get behind. With classic, clean sik street styles, and a constant social stimulation and momentum, we are excited to be along for the ride!

One phrase: London’s calling, better answer BOY.

Known For: BOY London pullovers, BOY London hoodies, BOY London leggings, BOY London jogger pants

The size chart below is not specific to brand types but a general guideline for you to follow. When reading the description of a style, look for words like 'fitted', 'loose' or 'baggy' to get an understanding of how the style fits. We all shop here so contact us if in doubt about your size!



Measure loosely around the fullest part of your bust, with the tape straight across and your back, bringing it to the front. This is your bust measurement.


Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This is your waist measurement.


Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This is your hip measurement.


Slip on your favourite pair of jeans that fit you best. Take your tape measure and carefully measure the length of from the crotch seam to the bottom of leg. This is your inseam measurement.