The history: BOY London was founded in 1977 where it’s trademark counter culture attitude and style was adopted by youth movements around the world. In 2007, the brand saw a resurgence after the re-release of its original and classic print T-shirts. Through nothing more than word of mouth, and unashamed passion, Boy London’s designs were selling out weekly anywhere it would touch ground, showing that people with passionate make shit happen.
Why we love them: BOY London's trademark attitude was immediately adopted by the underground, and was clearly the uniform of choice for youth movements that mattered- which is totally something we can get behind. With classic, clean sik street styles, and a constant social stimulation and momentum, we are excited to be along for the ride!
One phrase: London’s calling, better answer BOY.
Known For: BOY London pullovers, BOY London hoodies, BOY London leggings, BOY London jogger pants