The history: London-bred Jessica Horwell started Hardware LDN back in 2012 to rep hard from da city she comes from. This streetwear brand embodies everything London with its inspo digging in da city’s diverse subcultures. Channeling in the most badazz attitudes from punkz, rockers, metal heads, urbanites, and trend shredders, this streetwear brand is all about being edgy, bold, and provocative.
Why we love them: All about da lifestyle, we r totally fukkin’ with everything this brand represents and how our Darby girlz can slay their daily look while matching their mood. With sik separates that have tuff hardware detailing, sexy silhouettes and cuts, and just a baddie feel, we luv this revolutionized youth culture look.
One phrase: Playin’ Hard 2 Get
Known For: Hardware LDN jackets, Hardware LDN tops, Hardware LDN skirts, Hardware LDN streetwear clothing