Hot as Hell
Hot as Hell

Hot as Hell

The history: Regarded as one of da best lingerie designers in the industry, Jacalyn Bennett created Hot As Hell (HAH) because she desired fer simplicity, modernity, and a legacy to be proud of. The result is a swimwear and beach lifestyle line that’s about beautiful designs, being affordable, and acting ecological. Combining sexy sophistication, French style, and presh modernity, this prettyl line of bikinis, swimsuits, loungewear, and sleepwear, is timeless and makes it ez fer an easy breezy lifestyle.

Why we love them: We totally luv the vision of being an accessible and ethical brand. Really standing for sustainability and made with the best quality materials, you can alwayz trust that looking sexy AF didn’t cost any other bae or the environment.

One phrase: Be Cool, Stay Hot!

Known For: Hot As Hell swimwear, Hot As Hell lingerie, Hot As Hell bikinis, Hot As Hell swimsuits

The size chart below is not specific to brand types but a general guideline for you to follow. When reading the description of a style, look for words like 'fitted', 'loose' or 'baggy' to get an understanding of how the style fits. We all shop here so contact us if in doubt about your size!



Measure loosely around the fullest part of your bust, with the tape straight across and your back, bringing it to the front. This is your bust measurement.


Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This is your waist measurement.


Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This is your hip measurement.


Slip on your favourite pair of jeans that fit you best. Take your tape measure and carefully measure the length of from the crotch seam to the bottom of leg. This is your inseam measurement.