HUF
HUF

HUF

The history:Keith Hufnagel grew up skating the streets of New York City in the 80’s and was inspired by skateboarding because it was punk rock and hip-hop, it was a melting pot and counterculture of outcasts misunderstood by the masses. This way OF life shaped Huf’s outlook ON life. He moved to San Francisco in 1992, and in 2002 he started a store geared toward street and skate culture.

Why we love them:This brand reps street style and skateboarding and everything they create is with classic American craftsmanship and high quality. Their garments will usually stand the test of time cuz they know their customers are gonna skate hard, so they are well made and will last. We adore how they incorporate classic looks with modern designs for the future.

One phrase: If ya live hard n’ fast, then yer gonna want to live in HUF
  • Tiger Camo Boonie Hat
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    HUF

    Tiger Camo Boonie Hat

    $38.00

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    • Blue Cord Block Overshirt
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      HUF

      Blue Cord Block Overshirt

      $70.00

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      • Leopard Print Beach Towel
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        HUF

        Leopard Print Beach Towel

        $40.00

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          • Botanical Garden Bandana
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            HUF

            Botanical Garden Bandana

            $20.00

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            • House Arrest Crew Socks
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              HUF

              House Arrest Crew Socks

              $15.00

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              • Yellow Campaign Knit Beanie
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                HUF

                Yellow Campaign Knit Beanie

                $22.00

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                • Vivid Pullover Fleece
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                  HUF

                  Vivid Pullover Fleece

                  $85.00

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                  • Wave Nylon Bucket Hat
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                    HUF

                    Wave Nylon Bucket Hat

                    $38.00

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                    • X Frazetta Shot Glass Set
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                      HUF

                      X Frazetta Shot Glass Set

                      $30.00

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                      • Atelier Visor
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                        HUF

                        Atelier Visor

                        $30.00

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                        • F It Keychain
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                          HUF

                          F It Keychain

                          $10.00

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                          • Deja Vu Long Sleeve Tee
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                            HUF

                            Deja Vu Long Sleeve Tee

                            $34.00

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                            • Plastic Hearts Crew Socks
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                              HUF

                              Plastic Hearts Crew Socks

                              $15.00

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                                • Plastic Heart 6 Panel Hat
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                                  HUF

                                  Plastic Heart 6 Panel Hat

                                  $30.00

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                                  • Plastic Heart Pullover Hoodie
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                                    HUF

                                    Plastic Heart Pullover Hoodie

                                    $75.00

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                                    • Lovely Sort Short Sleeve Tee
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                                      HUF

                                      Lovely Sort Short Sleeve Tee

                                      $30.00

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                                        • Black Vivid Pullover Fleece
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                                          HUF

                                          Black Vivid Pullover Fleece

                                          $85.00

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                                            • White Monarch Anorak Jacket
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                                              HUF

                                              White Monarch Anorak Jacket

                                              $80.00

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                                              • Monarch Long Sleeve Tee
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                                                HUF

                                                Monarch Long Sleeve Tee

                                                $34.00

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                                                • Lovely Sort Pullover Hoodie
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                                                  HUF

                                                  Lovely Sort Pullover Hoodie

                                                  $70.00

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                                                      • Monarch Anorak Jacket
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                                                        HUF

                                                        Monarch Anorak Jacket

                                                        $80.00

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                                                        • Hupper Two Crew Socks
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                                                          HUF

                                                          Hupper Two Crew Socks

                                                          $18.00

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                                                                  • Cruz Knit Graphic Tee
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                                                                    HUF

                                                                    Cruz Knit Graphic Tee

                                                                    $38.00

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                                                                    • '98 Logo Knit Beanie
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                                                                      HUF

                                                                      '98 Logo Knit Beanie

                                                                      $22.00

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                                                                                  • Always & Forever Graphic Tee
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                                                                                    HUF

                                                                                    Always & Forever Graphic Tee

                                                                                    $35.00

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                                                                                          • Fidelity Graphic Tee
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                                                                                            HUF

                                                                                            Fidelity Graphic Tee

                                                                                            $30.00

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                                                                                                  • Bit-6 Graphic Tee
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                                                                                                    HUF

                                                                                                    Bit-6 Graphic Tee

                                                                                                    $30.00

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                                                                                                        • Deep House Graphic Tee
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                                                                                                          HUF

                                                                                                          Deep House Graphic Tee

                                                                                                          $30.00

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                                                                                                          • Sick Sad World Graphic Tee
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                                                                                                            HUF

                                                                                                            Sick Sad World Graphic Tee

                                                                                                            $30.00

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                                                                                                            • Black Deep House Graphic Tee
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                                                                                                              HUF

                                                                                                              Black Deep House Graphic Tee

                                                                                                              $30.00

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                                                                                                              • Plastic Heart Enamel Pin
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                                                                                                                HUF

                                                                                                                Plastic Heart Enamel Pin

                                                                                                                $10.00

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                                                                                                                  • Taking Control Graphic Tee
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                                                                                                                    HUF

                                                                                                                    Taking Control Graphic Tee

                                                                                                                    $30.00

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                                                                                                                      • Heights Long Sleeve Flannel
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                                                                                                                        HUF

                                                                                                                        Heights Long Sleeve Flannel

                                                                                                                        $80.00

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                                                                                                                          • Ansel Tech Vest
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                                                                                                                            HUF

                                                                                                                            Ansel Tech Vest

                                                                                                                            $100.00

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                                                                                                                              • Papillon Crew Socks
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                                                                                                                                HUF

                                                                                                                                Papillon Crew Socks

                                                                                                                                $15.00

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                                                                                                                                • Papillon Woven Shirt
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                                                                                                                                  HUF

                                                                                                                                  Papillon Woven Shirt

                                                                                                                                  $70.00

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                                                                                                                                  • Lincoln Trucker Jacket
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                                                                                                                                    HUF

                                                                                                                                    Lincoln Trucker Jacket

                                                                                                                                    $120.00

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                                                                                                                                    • Enzo Striped Knit Shirt
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                                                                                                                                      HUF

                                                                                                                                      Enzo Striped Knit Shirt

                                                                                                                                      $42.00

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                                                                                                                                      • BDR Core Long Sleeve Tee
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                                                                                                                                        HUF

                                                                                                                                        BDR Core Long Sleeve Tee

                                                                                                                                        $34.00

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                                                                                                                                        • Polygon Quilted Jacket
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                                                                                                                                          HUF

                                                                                                                                          Polygon Quilted Jacket

                                                                                                                                          $110.00

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                                                                                                                                          • OG Logo Face Mask
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                                                                                                                                            HUF

                                                                                                                                            OG Logo Face Mask

                                                                                                                                            $15.00

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                                                                                                                                                • Crisis Reversible Jacket
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                                                                                                                                                  HUF

                                                                                                                                                  Crisis Reversible Jacket

                                                                                                                                                  $140.00

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                                                                                                                                                  SIZE GUIDE

                                                                                                                                                  The size chart below is not specific to brand types but a general guideline for you to follow. When reading the description of a style, look for words like 'fitted', 'loose' or 'baggy' to get an understanding of how the style fits. We all shop here so contact us if in doubt about your size!

                                                                                                                                                  MEASUREMENTS
                                                                                                                                                  TOPS
                                                                                                                                                  BOTTOMS
                                                                                                                                                  SHOES

                                                                                                                                                  BUST

                                                                                                                                                  Measure loosely around the fullest part of your bust, with the tape straight across and your back, bringing it to the front. This is your bust measurement.

                                                                                                                                                  WAIST

                                                                                                                                                  Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This is your waist measurement.

                                                                                                                                                  HIPZ

                                                                                                                                                  Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This is your hip measurement.

                                                                                                                                                  INSEAM

                                                                                                                                                  Slip on your favourite pair of jeans that fit you best. Take your tape measure and carefully measure the length of from the crotch seam to the bottom of leg. This is your inseam measurement.