The history:Keith Hufnagel grew up skating the streets of New York City in the 80’s and was inspired by skateboarding because it was punk rock and hip-hop, it was a melting pot and counterculture of outcasts misunderstood by the masses. This way OF life shaped Huf’s outlook ON life. He moved to San Francisco in 1992, and in 2002 he started a store geared toward street and skate culture.

Why we love them:This brand reps street style and skateboarding and everything they create is with classic American craftsmanship and high quality. Their garments will usually stand the test of time cuz they know their customers are gonna skate hard, so they are well made and will last. We adore how they incorporate classic looks with modern designs for the future.

One phrase: If ya live hard n’ fast, then yer gonna want to live in HUF

The size chart below is not specific to brand types but a general guideline for you to follow. When reading the description of a style, look for words like 'fitted', 'loose' or 'baggy' to get an understanding of how the style fits. We all shop here so contact us if in doubt about your size!



Measure loosely around the fullest part of your bust, with the tape straight across and your back, bringing it to the front. This is your bust measurement.


Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This is your waist measurement.


Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This is your hip measurement.


Slip on your favourite pair of jeans that fit you best. Take your tape measure and carefully measure the length of from the crotch seam to the bottom of leg. This is your inseam measurement.