The history: Setting the scene in 2007, Joyrich was created by Tom Hirota in Los Angeles. With a lil bit of creative direction by Taka Okude and design by David Melgar, Joyrich began to take off.
Self described “retro-future flair” – Joyrich gravitates towards pop art culture and a whole ton of other crazy iconic art styles.

Why we love 'em: Wacky, out there, mad colorful designs. We reached out to Joyrich when we saw their super Japanese inspired patterns and cuts in women's clothing. Joyrich is obviously also heavily influenced by music and subcultures, which we can get behind.

Describe this brand in one word: Retro-future

Known For: Joyrich clothing, Joyrich backpack, Joyrich jacket, Joyrich varsity jacket, Joyrich sweater, Joyrich snapback

The size chart below is not specific to brand types but a general guideline for you to follow. When reading the description of a style, look for words like 'fitted', 'loose' or 'baggy' to get an understanding of how the style fits. We all shop here so contact us if in doubt about your size!



Measure loosely around the fullest part of your bust, with the tape straight across and your back, bringing it to the front. This is your bust measurement.


Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This is your waist measurement.


Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This is your hip measurement.


Slip on your favourite pair of jeans that fit you best. Take your tape measure and carefully measure the length of from the crotch seam to the bottom of leg. This is your inseam measurement.