Maui & Sons
The history: In 1980, three young surfers from Southern California were trying to decide what to do with the rest of their lives. They decided to start a cookie company named Maui’s Chocolate Chip Cookies. Their little business venture didn't last long. When they burnt their first batch of cookies, they turned their attention to designing fashions for surfing and active sports. Maui and Sons became an instant hit! And the cookie? It became an inspiration for the Maui and Sons logo.Today, the company’s products are sold in over 100 countries around the globe. For over 30 years, Maui and Sons has created products that represent an image and a way of life that appeals to those who aspire to an active fun-loving lifestyle and the global surf culture
Why we love them: Inspired by the creative genius and founding partner artist Rick Rietveld, Maui and Sons was launched with bold ideas, a few thousand dollars and a pair of madras surf shorts. Aggressively marketing their unique design to southern California surf shops and to local high schools, they broke all the rules of time.
One phrase: Dude……..