The history: Shepard Fairey founded OBEY in 2001 as an extension of his career as an artist. What started as a single sticker he created in 1989 while he was a student at the Rhode Island School Of Design has exploded into a worldwide street art campaign. This clothing line is rooted in punk rock and skateboarding counterculture, inspired by classic military design and work-wear basics which make a perfect canvas for the brands ironic name.

Why we love them: Obey's clothing is like the equivalent of tossing a molotov cocktail into an Old Navy.

One phrase: Meet the Resistance.

Known For: Obey Tops, Obey Dresses, Obey Hats, Obey Jackets, Obey Shepard Fairey

The size chart below is not specific to brand types but a general guideline for you to follow. When reading the description of a style, look for words like 'fitted', 'loose' or 'baggy' to get an understanding of how the style fits. We all shop here so contact us if in doubt about your size!



Measure loosely around the fullest part of your bust, with the tape straight across and your back, bringing it to the front. This is your bust measurement.


Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This is your waist measurement.


Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This is your hip measurement.


Slip on your favourite pair of jeans that fit you best. Take your tape measure and carefully measure the length of from the crotch seam to the bottom of leg. This is your inseam measurement.