The history: Shepard Fairey founded OBEY in 2001 as an extension of his career as an artist. What started as a single sticker he created in 1989 while he was a student at the Rhode Island School Of Design has exploded into a worldwide street art campaign. This clothing line is rooted in punk rock and skateboarding counterculture, inspired by classic military design and work-wear basics which make a perfect canvas for the brands ironic name.
Why we love them: Obey's clothing is like the equivalent of tossing a molotov cocktail into an Old Navy.
One phrase: Meet the Resistance.
Known For: Obey Tops, Obey Dresses, Obey Hats, Obey Jackets, Obey Shepard Fairey