The history: Shawn Stussy, the once surfboard shaper wasn’t aware that he’d be making one da dopest and renowned streetwear brands when he began selling tees, shorts, and caps in his car around Laguna Beach. Since its creation in 1980, Stussy has become the OG’s of streetwear and California culture, first riding da wave with surfwear design-related clothing. As it evolved, Stussy adopted skate culture and hip hop, reppin’ a lot of heavy hitters in their respective subcultures, music, and art scenes worldwide.
Why we love them: There is nuthin’ we luv more than a story of da self-made, and our dolls know a thing or two ‘bout that. Startin’ from punk rock n’ new wave inspired art to a multi-million company that’s alwayz on dat worldwide tour sellin’ da dopest streetwear clothing, we can’t get enough of their graphic t-shirts, infamous logo script, and collaborations.
One phrase: We On Award Tour
Known For: Stussy graphic t-shirts, Stussy swimwear, Stussy bomber jackets, Stussy dresses, Stussy fanny packs, Stussy caps