The Impossible Project
The Impossible Project

The Impossible Project

The history: When Polaroid announced the end of instant film in 2008, The Impossible Project stepped up to buy the last remaining factory just days before it closed down! 9 years later they're the only company in the world that makes original format instant film. They also refurbish classic Polaroid cameras and have their own range of Impossible cameras.

Why we love them: We love selfies and all, but there's nothing like taking a pic and having it develop right in your hand! We love covering our walls in instant pics and giving 'em to friends.

One phrase: Analog joy in a digital world

Known For: Single handedly revamping the culture of instant cameras and film, giving us back our beloved Polaroids. The Impossible Project Polaroid cameras, The Impossible Project instant film
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SIZE GUIDE

The size chart below is not specific to brand types but a general guideline for you to follow. When reading the description of a style, look for words like 'fitted', 'loose' or 'baggy' to get an understanding of how the style fits. We all shop here so contact us if in doubt about your size!

MEASUREMENTS
TOPS
BOTTOMS
SHOES

BUST

Measure loosely around the fullest part of your bust, with the tape straight across and your back, bringing it to the front. This is your bust measurement.

WAIST

Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This is your waist measurement.

HIPZ

Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This is your hip measurement.

INSEAM

Slip on your favourite pair of jeans that fit you best. Take your tape measure and carefully measure the length of from the crotch seam to the bottom of leg. This is your inseam measurement.