The history: Rising from da City of Angels, YHF was made by creative Philly Nicks to express his emotions n stuff by making ya look at da world through rose-colored views wid sunnies. Combining influences from LA, urban, and street fashion with da mix of punk and rebellious vibes, YHF leads all dolls to a winning future.

Why we love them: With a fashion forward look, deez unisex sunnies and accessories make us look at da world in a sik way. The array of style frames, shapes, and dope af lenses, we r totally lovin’ how on trend or avant garde we r looking but never breaking our allowances.

One phrase: You Have Failed. I See To Win.

Known For: YHF sunglasses, YHF sunnies, YHF accessories

The size chart below is not specific to brand types but a general guideline for you to follow. When reading the description of a style, look for words like 'fitted', 'loose' or 'baggy' to get an understanding of how the style fits. We all shop here so contact us if in doubt about your size!



Measure loosely around the fullest part of your bust, with the tape straight across and your back, bringing it to the front. This is your bust measurement.


Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This is your waist measurement.


Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This is your hip measurement.


Slip on your favourite pair of jeans that fit you best. Take your tape measure and carefully measure the length of from the crotch seam to the bottom of leg. This is your inseam measurement.