The history: 24HRS is a branch of Lip Service created in 2012. They named this dope brand after the neon signs ya see at night, cause they’re the only thing poppin’ til late! The collection is inspired by weirdo subculture with bright patterns and funky prints.

Why we love them: Why we love 'em: We love 24HRS because it's a trip and fukkin’ weird, like us. They’ve made a sikk brand that feels like it's been on a bender all night and ain’t stoppin’ anytime soon... if you know what we mean. 24HRS clothing is always wearable, and always super easy to throw on and go out til the wee hours of the morning. These designs add that major dose of strange to yer closet.

One phrase: We luv 2 parti!

The size chart below is not specific to brand types but a general guideline for you to follow. When reading the description of a style, look for words like 'fitted', 'loose' or 'baggy' to get an understanding of how the style fits. We all shop here so contact us if in doubt about your size!



Measure loosely around the fullest part of your bust, with the tape straight across and your back, bringing it to the front. This is your bust measurement.


Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This is your waist measurement.


Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This is your hip measurement.


Slip on your favourite pair of jeans that fit you best. Take your tape measure and carefully measure the length of from the crotch seam to the bottom of leg. This is your inseam measurement.