The History: Simone Legno started Tokidoki in 2003. Now, it's based in nowhere else but Los Angeles!
Tokidoki makes everything from tees to vinyl figures to even backpacks. With collaborations like Hello Kitty, we figure Tokidoki is the go-to lifestyle brand for ultra-cute toys and accessories!
Why we love them: Cuz they're a freaking adorable cult brand and we love their cute characters and designs!
One Phrase: Totally kawaii!
Known for: Baby Tees, Hats, Desk Supplies, Shorts, Crop Tops, Mini Dresses, Hoodies.