Irregular Choice
Irregular Choice

Irregular Choice

The history: Dan Sullivan grew up in London, England during the 70s punk era. The dream began in 1999 when decided that he was sick of boring and plain shoez, he wanted something that would stand out so that people would wear ‘em with pride. His goal was to create something unique and affordable for everyone, thus began Irregular Choice.

Why we love them: These creative and artful masterpieces amaze the eyez and feet. Every shoe has adorable detailz all over, it’s gonna be hard for you and everyone else to stop staring at these BBs

One phrase: Feel like Cinderella in these magical sh00z

Known For: Irregular Choice flats, Irregular Choice shoes, Irregular Choice heels, Irregular Choice sandals, Irregular Choice wedge

The size chart below is not specific to brand types but a general guideline for you to follow. When reading the description of a style, look for words like 'fitted', 'loose' or 'baggy' to get an understanding of how the style fits. We all shop here so contact us if in doubt about your size!



Measure loosely around the fullest part of your bust, with the tape straight across and your back, bringing it to the front. This is your bust measurement.


Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This is your waist measurement.


Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This is your hip measurement.


Slip on your favourite pair of jeans that fit you best. Take your tape measure and carefully measure the length of from the crotch seam to the bottom of leg. This is your inseam measurement.