Irregular Choice

The history: Dan Sullivan grew up in London, England during the 70s punk era. The dream began in 1999 when decided that he was sick of boring and plain shoez, he wanted something that would stand out so that people would wear ‘em with pride. His goal was to create something unique and affordable for everyone, thus began Irregular Choice.

Why we love them: These creative and artful masterpieces amaze the eyez and feet. Every shoe has adorable detailz all over, it’s gonna be hard for you and everyone else to stop staring at these BBs

One phrase: Feel like Cinderella in these magical sh00z

Known For: Irregular Choice flats, Irregular Choice shoes, Irregular Choice heels, Irregular Choice sandals, Irregular Choice wedge