The history: Founded back in 2008 by Gareth Emmett and Rhys Dawney, LONG Clothing has quickly evolved into one of London's most exciting and iconic youth brands. Their kult following of some of London's most fashionable peeps has helped spread their name across 17 countries worldwide and they are only getting bigger.
Why we love them: LONG focuses their attention on oversized, unisex clothing in bold graphic prints which has undeniably become their sikk signature style statement. Recently, they formed a collaboration with BOY London, channeling their badazz punk aesthetic and iconic attitude. Aside from creating killer clothes, these doods love to host parties and club nights so you know they’re down-ass peeps.
One phrase: Sikk tees for badass bitchez and club kidz