Long Clothing
Long Clothing

Long Clothing

The history: Founded back in 2008 by Gareth Emmett and Rhys Dawney, LONG Clothing has quickly evolved into one of London's most exciting and iconic youth brands. Their kult following of some of London's most fashionable peeps has helped spread their name across 17 countries worldwide and they are only getting bigger.

Why we love them: LONG focuses their attention on oversized, unisex clothing in bold graphic prints which has undeniably become their sikk signature style statement. Recently, they formed a collaboration with BOY London, channeling their badazz punk aesthetic and iconic attitude. Aside from creating killer clothes, these doods love to host parties and club nights so you know they’re down-ass peeps.

One phrase: Sikk tees for badass bitchez and club kidz

The size chart below is not specific to brand types but a general guideline for you to follow. When reading the description of a style, look for words like 'fitted', 'loose' or 'baggy' to get an understanding of how the style fits. We all shop here so contact us if in doubt about your size!



Measure loosely around the fullest part of your bust, with the tape straight across and your back, bringing it to the front. This is your bust measurement.


Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This is your waist measurement.


Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This is your hip measurement.


Slip on your favourite pair of jeans that fit you best. Take your tape measure and carefully measure the length of from the crotch seam to the bottom of leg. This is your inseam measurement.