The history: Keith Hufnagel grew up skating the streets of New York City in the 80's and was inspired by skateboarding because it was punk rock and hip-hop, it was a melting pot and counterculture of outcasts misunderstood by the masses. This way OF life shaped Huf's outlook ON life. He moved to San Francisco in 1992, and in 2002 he started a store geared toward street and skate culture.
Why we love them:This brand reps street style and skateboarding and everything they create is with classic American craftsmanship and high quality. Their garments will usually stand the test of time cuz they know their customers are gonna skate hard, so they are well made and will last. We adore how they incorporate classic looks with modern designs for the future.
One phrase: If ya live hard N' fast, then yer gonna want to live in HUF.
Known for: Bucket Hats, Jackets, Hoodies, Oversized Sweaters, Cargo Pants, Polo Shirts, Skate Wear, Street Wear, Casual Wear, T-Shirts.