Jaded London
Jaded London

Jaded London

The history: During a very lit summer in 2013, Jade and Grant Goulden decided to create a sik af urban streetwear brand called Jaded London. Taking inspo from global street trends from East London to LA, this made in England brand serves up clothing with bold attitude from their totally sick prints to fabric experimentation. Since then, this clothing line blew up and seen in so many glossy magazine pages and celebrities like Beyonce, Taylor Swift, Ellie Goulding, Tyson Beckford, and trendsetters, artists, and party-goers alike.

Why we love them: Cuz nothing says sassy street or showstopper than Jaded London. With their techno-scuba fabrics that knows to hug yer curves correct, dope wavy prints that’s always ready 2 party, and their pulse fer street fashion, this brand will always make sure yer on trend while still being ahead of the pack.

One phrase: Look at me now.

Known For: Jaded London in Beat Magazine for Beyonce, Jaded London sequin bomber jackets, Jaded London Japanese souvenir jackets, Jaded London dresses, Jaded London street fashion

The size chart below is not specific to brand types but a general guideline for you to follow. When reading the description of a style, look for words like 'fitted', 'loose' or 'baggy' to get an understanding of how the style fits. We all shop here so contact us if in doubt about your size!



Measure loosely around the fullest part of your bust, with the tape straight across and your back, bringing it to the front. This is your bust measurement.


Wrap a measuring tape around your natural waistline, making sure to keep the tape parallel to the ground. This is your waist measurement.


Wrap a measuring tape around the fullest part of your hips, making sure to keep the tape parallel to the ground. This is your hip measurement.


Slip on your favourite pair of jeans that fit you best. Take your tape measure and carefully measure the length of from the crotch seam to the bottom of leg. This is your inseam measurement.