The history: 24HRS is a branch of Lip Service created in 2012. They named this dope brand after the neon signs ya see at night, cause they’re the only thing poppin’ til late! The collection is inspired by weirdo subculture with bright patterns and funky prints.
Why we love them: Why we love 'em: We love 24HRS because it's a trip and fukkin’ weird, like us. They’ve made a sikk brand that feels like it's been on a bender all night and ain’t stoppin’ anytime soon... if you know what we mean. 24HRS clothing is always wearable, and always super easy to throw on and go out til the wee hours of the morning. These designs add that major dose of strange to yer closet.
One phrase: We luv 2 parti!