The history: Simone Legno started up Tokidoki in 2003. Now it's based in where else, but LA of the USA. It started off small and soon exploded into something crazy. Tokidoki makes everything from tees to vinyl figures to backpacks. Tokidoki has even collaborated with Hello Kitty and Skullcandy. Talk about connections.
Why we love 'em: Freaking adorable. This cult brand has finally made its way onto Dolls Kill, and we are so stoked to have it. Tons of cute characters and babelicious designs.
This brand in one phrase: totally kawaii